Personalisation & River Island
River Island personalisation roadmap has been started in partnership with TCPL.
Designed to target CRM segmentation with personalised content and promotion. TCPL are extending the promotion component to allow for targeted CRM segmentation with personalised content and promotion.. Providing seamless content and promotion management - allowing River Island's marketing team to tie promotional content with valid discounts via a cohesive campaign.
Due for launch in the 4th quarter of 2017.